CASE HISTORY
Adidas
"Selfie yourself, you are superstar": a mirror and the chance to feel like a "superstar" during Milan Fashion Week were enough to make the launch of the iconic sneaker viral.
Goals achieved
Social activation with more than 10,000 posts and stories
Brand awareness
Brand awareness
Social activation with more than 10,000 posts and stories
Brand awareness
ACTIVITIES
Guerrilla marketing is the creating use of novel or unconventional methods in order to boost sales or attract interest in a brand or business.
Installation of a branded mirror in the middle of the street.
Spontaneous generation of content by users.
Sharing of user-created content by the brand to make the product launch viral.
EVENT ACTIVATION
"Been There Done That"
