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CASE HISTORY

Alessi

Client ALESSI
Year 2020
Type DIGITAL MARKETING
Founded in 1921, Alessi has gradually evolved becoming a leading exponent of the "Italian design factories", capable of mediating between the most interesting expressions of international creativity and the public, society and the market. Its mission is to translate these creative expressions into real objects capable of satisfying the dreams and imagination of the public.
Goals achieved
Goals achieved

In the first 6 months of activity:

  • +21K Instagram followers
  • 3,50% Instagram engagement rate
  • +42K organic engagement on Facebook and Instagram during MDW19
  • 70 newsletters sent in 6 languages
  • 130K users in the DB
ACTIVITIES

Digital strategy
Management of the Instagram, Facebook, Pinterest and Youtube profiles
Graphic content adaptation
Landing pages design and development
E-mail marketing
User journey creation
Trend forecasting

DIGITAL MARKETING
"Tell Stories Like Never Before"