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CASE HISTORY

Brum Brum

Client BRUM BRUM
Year 2019
Type MARKETING AUTOMATION
Brum Brum Spa sells and/or rents used cars, to private customers, using exclusively the online channel. It oversees digital and TV as sources of awareness and traffic.
Goals achieved
Verification of anonymous visitors and CRO optimization.

Continuous automatic comparison with different databases : Google Analytics, Ticket platform, chat, CRM

Verification of anonymous visitors and CRO optimization.

Continuous automatic comparison with different databases : Google Analytics, Ticket platform, chat, CRM

ACTIVITIES

Tracking site performance with BrainLead and identifying the main user journeys, differentiating the customer from the non-customer;

Identification of the user coming from a specific TV commercial or from an adv campaign or from a spontaneous phone call to the call center;

Tracking of fundamental KPIs, creation of automation and nurturing campaigns.

MARKETING AUTOMATION
"If This Then Sell"