CASE HISTORY
Nivea
NIVEA is a German personal care brand owned by the Beiersdorf AG group. It is one of the most popular brands in the world in the field of cosmetics.
Product testing campaign aimed at obtaining product feedback on the eCommerce site
using our testers Community (ProvaloTU).
Goals achieved
Goals achieved
2,073 reviews published on the NIVEA eCommerce website (95% of the target)
ACTIVITIES
Using a target Community:
- Testers application and profiling
- Sending free products
- Collecting reviews through email marketing campaigns
- Monitoring brand keywords during the whole campaign period
CRM STRATEGY
"Customer Oriented"
